Nurturing and Protecting Innovation

In today’s marketplace, the brand associated with your business, and your means to nurture your brand, can also be a source of innovation.  Businesses of all kinds, including agriculture and food processing, wine and beer brands, manufacturers, business services, restaurants and retailers – whether brick and mortar or ecommerce – all depend on the values customers associate with your brands.

The realities of national and global markets mean that businesses can encounter competitors and other intellectual property owners everywhere.  Companies must defend their technological and branding edge, and our experienced litigators assist our clients in both protecting their intellectual property and defending against suits from others.  Whether the technology is protected by patent, trade secret, or copyright, or is branded with a trademark, McCormick Barstow capably assists its clients to create favorable outcomes.

Our lawyers often act as “outsourced general counsel” for technology and brand-oriented companies, frequently engaging in long-term planning and development of technology-oriented business models.  McCormick Barstow counsels clients in transactions involving technology and intellectual property, including research & development projects, collaboration arrangements, licensing, and manufacturing, distribution, and strategic sourcing agreements.   Our lawyers also have active counseling practices with respect to intellectual property portfolio strategies, intellectual property registration, licensing, and related areas.  We assist clients in conducting diligence investigations and negotiating terms regarding IP ownership and licenses in connection with complex commercial agreements, mergers and acquisitions, financing, and other strategic transactions.